As I continue expanding the commercial side of my work, I’ve been intentionally bringing more of my advertising and commercial photography into focus throughout the Washington DC and Northern Virginia market. While my portrait work has long centered on connection and authenticity, the foundation of what I do — storytelling through light, composition, and emotion — translates seamlessly into the world of commercial campaigns. Whether I’m photographing an executive, a brand launch, or a full-scale advertising production, the goal is always the same: create images that feel intentional, dynamic, and aligned with the client’s vision.

For years, I kept my portrait and advertising work somewhat separate. But projects like this one reinforce how naturally the two disciplines complement each other. Strong commercial imagery still requires human connection. It still requires an understanding of personality, energy, and audience. The difference is scale — more moving parts, larger crews, tighter timelines, and a clear marketing objective driving every creative decision.

Recently, I had the opportunity to photograph an advertising campaign for UNJUNKD, a new healthy probiotic snack brand created for a younger, health-conscious generation. From the start, the direction was clear: the visuals needed to be bold, colorful, energetic, and authentic. This wasn’t about sterile product photography. It was about lifestyle, motion, and attitude. The brand identity leaned into freshness and vibrancy — and the campaign imagery needed to match that spirit.

As a Washington DC commercial photographer, these are the projects I’m drawn to — collaborative, fast-paced productions that combine technical precision with creative freedom. Campaigns like this challenge me to think strategically, adapt quickly, and deliver imagery that doesn’t just look good, but supports a brand’s voice, marketing goals, and audience engagement.

That blend of creativity and execution is what makes commercial photography so exciting — and why I’m continuing to expand this side of my work throughout the DC and Northern Virginia region.